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Airing titles may vary by provider.

“Cowboy Way” channel is your entry into the great Americana lifestyle and action-packed entertainment. Follow the lives of three modern-day cowboys on their ranch in Alabama, in new episodes of The Cowboy Way. Join country music star Trace Adkins as real-life cowboys go head-to-head to determine who is the roughest, toughest real-life cowboy in Ultimate Cowboy Showdown. Pull up a seat next to musician and restaurateur Taylor Hicks for a heaping helping of America’s most beloved cuisines in State Plate. And watch the legendary Bat Masterson as he brings to life the incredible—but true—tales of the American West in Wild West Chronicles. All this, movies and more awaits on “Cowboy Way,” each and every day. It’s like your favorite TV station, only you stream it—and it’s free! Let’s ride!

1. What’s the name of your channel and how can I watch it?

Our FAST channel is “Cowboy Way.” Right now, you can tune in on the following platforms:
And stay tuned! We’ll keep you posted about new streaming platforms and more ways to watch your favorite shows on the “Cowboy Way” Channel right here on this site.

2. What is FAST?

FAST stands for Free Ad-supported Streaming TV. It’s a network with channels that offer shows and movies centered on a particular interest. For example, on “Cowboy Way,” you’ll enjoy Americana Lifestyle and Contemporary Cowboy-themed entertainment. You’ll find shows featuring cowboy and country lifestyles, tales of the Old West brought to life in the New West of today, and fresh, modern shows and movies that reflect the time-honored American spirit of hard work, justice, and doing the right thing.

3. How much does it cost?

Nothing! The “Cowboy Way” channel is free.

4. Can I watch “Cowboy Way” shows and movies on-demand?

Similar to “regular” live TV that has a set schedule, “Cowboy Way” is primarily a linear channel—only it’s streaming, instead of being offered through cable/satellite. Each platform that carries the “Cowboy Way” channel varies in their content offerings and may provide some of our content on an on-demand basis.

5. Why should I stream?

Lots of reasons! If you’re a cord-cutter—or plan to be at some point—streaming is the way to go, giving you a more customized viewing experience with the shows and movies you truly love. If you want to keep your cable or satellite service, streaming our FAST channel content expands your entertainment options with shows and movies you might not see on air or in the theater. Many are exclusive to us—and without a subscription fee.

6. What can I watch on the “Cowboy Way” channel?

Action and Western movies like County Line, Blue Ridge, and The Warrant. The joys and struggles of real-life cowboy families in The Cowboy Way: Alabama. Shows of modern-day grit and determination, such as Turquoise Fever, Burn Boss, and Cow Boss Oklahoma. Thrilling competition with Ultimate Cowboy Showdown hosted by Trace Adkins. Fascinating historical tales from Bat Masterson’s perspective in Wild West Chronicles, and much more. * * Programming and schedule subject to change

7. Haven’t I seen some of those shows on INSP?

Good eye! Yes, these shows and movies, plus others, such as State Plate and Handcrafted America, have aired on INSP, and now you can enjoy them when they stream on “Cowboy Way” via various FAST channel platforms. See question 1 for current platforms—and stay tuned! More FAST network platforms will be coming soon!

8. Will The Cowboy Way: Alabama be on the “Cowboy Way” channel?

But of course! Spending time with Bubba, Booger and Cody is always a good time.

9. Can I DVR shows on “Cowboy Way”?

At this time, DVR capabilities are not available with our FAST channel. However, some platforms that offer our content on-demand may include DVR service. For our shows and movies on-demand, and DVR service, check the terms of the platforms you currently subscribe to.

10. I’m a distributor! How do I learn more about Cowboy Way and how to carry it?

We're so glad you asked! Cowboy Way Channel is packed with 100% original content featuring a wide range of modern-day heroes, making it a 24/7 destination for viewers and fans of rough-and-tough Americana programming. To offer Cowboy Way Channel to your viewers, just shoot us an email here! And be sure to include your contact information and any questions you may have about the channel, so we can contact you right back. We'd love to talk to you more and get you started right away!